If you have been self publishing for any length of time, or you know anything about online marketing, then you will no doubt have heard the oft worn phrase, “The money is in the list.” The list being referred to is, of course, an email list, and in marketing terms it is one of the … Read more
Following on from my last article about how the internet sucks these days, I would like to discuss in this article the toxic relationship we have with the internet now, and some of the negative consequences of that relationship. If you value your brain, you are going to want to hear this. The … Read more
I have been wondering about the internet lately. I’m wondering why the internet these days feels like a corporate playground, just another weapon of mass distraction like TV and print media. I’m old enough to remember the days before the internet came along. I also remember well the feelings of excitement I had when I … Read more
As authors, the importance of being active on social media platforms is often rammed down our throats. It seems sometimes that unless you are active on twenty different platforms and spend half your day posting to them then you aren’t doing enough.
But how much social media is enough?
How many platforms should an author be active on?
And what platforms work the best for authors?
These are questions we shall tackle in this article. Hopefully by the end of it you will have a better idea of how to approach social media so you get the best experience possible from it.