Non-Fiction Writing

When it comes to writing for an audience, either through books or blogging, one of the biggest mistakes writers often make is that they try to write for too wide an audience.

Of course we all want as many people as possible to read our stuff, but in trying to please too many people at once you will weaken your writing and reduce the chances of your work connecting with people.

If you want your writing to have more of an impact, one of the best things you can do is to narrow the audience you are writing for.

By impact, I mean that your writing will be truly useful and valuable to a select group of people, the people that your content is targeted towards. These people already want what you have to offer, you just have to find them first.

Having little or no impact comes from people reading your work who don’t care about it, simply because they have no need for what you are offering.

It makes sense to target people who will give a shit, not those who won’t. The best way to reach those people is to define who they are first.

Out of everything I have done to try and improve myself as a writer over the years, there is one thing in particular that I did which helped me take my writing and myself as a writer to the next level.

What is that one thing?

I created a good writing environment.

That’s right. I found a place that I could go to every day and write without any distractions.

Before that, I used to try and write anywhere. Mostly I wrote at home, late at night when everyone else was in bed sleeping. That worked for me for a while, but it got to the point where I could hardly concentrate at such a late hour. My mind and body was tired and I didn’t have the energy or focus to sit there and write for the hour or two it would take me to finish something.

Most writers do their writing at home. The problem with that is that most writers also have families and an infinite number of distractions to contend with. This can seriously slow down your progress.